Air Quality Solutions


Brand Identity

Air: it’s something we cannot see, but its impact cannot be missed. It’s something that completely surrounds us, gives us life and controls our daily health and well-being.

The Blade Air Filters Family of Brand Marks
The Blade Family of Brand Marks
“We decided it was time to unite our two identities and consolidate our efforts.”
Blade Air Filters Primary Logo with Tagline
Blade Primary Logo with Tagline

Blade's goal has always been the same: to answer age-old questions about indoor air in a new, refreshing way.

Blade Air Filters Social Media Post with Branded Tote Bag
Social Media Post with Branded Tote Bag

In 2017, Giancarlo, Aedan and Joseph came together to solve the inefficiencies of using traditional carbon air filters, like having to replace the entire unit every time the carbon becomes exhausted. They created the world’s first carbon filter with a replaceable carbon cartridge, with cost savings, time savings and zero-waste as their mission. This marked the beginning of Blade Filters.

Blade Air Branded Iconography System
Branded Iconography System
Blade Air Filters Product Information Brochure
Product Information Brochure
Blade Air Filters Product Information Card
Product Information Card

Wanting to make a difference by helping businesses improve air quality, Giancarlo, Aedan and Joseph created Blade Air, an operating division specializing in air purification technology and indoor air quality. In a time of need, they found tailored solutions to manage the indoor air quality in public spaces.

Blade Air Filters Illustrative Product Infographics
Illustrative Product Infographics
Demonstration of Airflow Graphics
Demonstration of Airflow Graphics

Managing billions of cubic feet of air across various industries, Blade Filters and Blade Air have synergized to become one – Blade, the leader in commercial indoor air quality solutions.

Blade Air Filters Tradeshow Booth
Tradeshow Booth

We worked collaboratively with UpHouse Inc. to refresh Blade's visual identity.