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Smarter Tech for Sustainable Farming

UKKÖ Robotics is transforming pasture-based farming in North America and Europe. In 2022, they partnered with Little Ghost Creative to increase their digital presence and showcase their sustainable farming solutions. We helped them build a strong online identity, create engaging content, and reach a new generation of tech-savvy farmers.

Designed by Farmers, for Farmers

In the summer of 2022, UKKÖ Robotics, a pioneering Ag-Tech startup from the Canadian prairies, asked Little Ghost Creative to enhance their online presence and highlight their innovative solutions in regenerative agriculture.

Founded by partners Dan and Kat, UKKÖ Robotics aims to transform pasture-based livestock farming. To reach a new generation of entrepreneurial farmers, they needed to improve their digital presence.

“We lack in our online presence, we want to do more. We want to tell the world who UKKÖ is, why we exist and how our product can benefit farmers.”
— Katrina Jean-Laflamme, Co-Founder & COO

Realizing they needed compelling messaging and a strong digital strategy, UKKÖ Robotics turned to us for help. They wanted to transform their brand’s digital identity and clearly communicate the benefits and innovations of their products.

“We wanted someone that worked on projects related to agriculture and is unconventional.”
— Katrina Jean-Laflamme, Co-Founder & COO

Laying the Groundwork

UKKÖ Robotics needed a stronger online presence to effectively explain their complex engineering solutions. Their target audience, young and tech-savvy farmers, primarily engaged through social media, so focusing on a digital-first strategy was crucial. They voiced a clear need to connect better with this audience.

“We think that good messaging is the key, but we need help.”
— Katrina Jean-Laflamme, Co-Founder & COO

We began with comprehensive discovery sessions and made two visits to the UKKÖ Robotics test farm. These steps helped us fully understand their technology and the needs of their target market. This phase was crucial for setting the strategic direction of the project.

“Most of our clients are young entrepreneurial farmers that are on social media. We believe spending on our digital brand will go a long way.”
— Katrina Jean-Laflamme, Co-Founder & COO

Creating a New Digital Identity

With a clear understanding of UKKÖ Robotics' goals, we launched a strategic brand activation. This included an awareness-building campaign and an SEO-friendly website revamp with user-friendly interfaces to simplify their products' technical aspects.

We developed an integrated digital strategy featuring dynamic content aimed at educating and engaging their niche market. This approach helped clarify UKKÖ’s offerings and positioned them as leaders in the Ag-Tech industry.

“Robyn and Maggie are great listeners and attentive to details. They also bring great ideas to the table.”
— Katrina Jean-Laflamme, Co-Founder & COO

Seeing Results

The reintroduction of their brand and digital enhancements had an immediate impact. UKKÖ Robotics saw a significant increase in online engagement and received positive feedback from both existing and potential clients.

The new website became an important tool for educating farmers about the benefits of autonomous pasture barns and the importance of regenerative farming practices for sustainable agriculture.

“They helped us get on track with our schedule. They also always explain the train of thought behind their decisions.”
— Katrina Jean-Laflamme, Co-Founder & COO

A New Era in Ag-Tech

Our collaboration with UKKÖ Robotics has positioned them for success in the Ag-Tech sector. With ongoing projects and continuous improvements in the works, we're excited to support UKKÖ as they continue to revolutionize agriculture through technology.

Credits

UKKÖ Robotics

  • Daniel Badiou — Co-Founder & CEO
  • Katrina Jean-Laflamme — Co-Founder & COO

Little Ghost

  • Robyn Kacperski — Creative Direction & Web Development
  • Maggie Wysocki — Strategy & Content
  • Riley Chervinski — Strategy & Content
  • Shay Harder — Social Design
  • Michelle Slobodian — Social & Blog Design
Photo of the Forks Market Tower in Winnipeg, featuring a tall glass structure with a Canadian flag at the top. The tower has an observation deck with a person standing on it. Below, people are gathered around the market area with a mix of greenery and modern architecture visible.Photo of the Forks Market Tower in Winnipeg, featuring a tall glass structure with a Canadian flag at the top. The tower has an observation deck with a person standing on it. Below, people are gathered around the market area with a mix of greenery and modern architecture visible.

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