How we helped Germany’s Home One evolve into a brand that reflects their full vision—scalable, sustainable homes and hospitality partnerships with minimalist design and care for the planet.
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Home One began as Cabin One, a Berlin studio designing small, minimalist cabins for people who wanted to live closer to nature. Their tiny homes sat quietly in forests and beside lakes, giving guests and homeowners something rare: space to slow down, breathe, and live with less.
As the company grew, they started to build more than just cabins. They were now designing saunas, multi-story houses, and full hospitality experiences, and teaming up with eco-resorts, tourism operators, and design-minded homeowners who wanted a more meaningful way of living.
“Cabin One” no longer fit. It felt too small, too narrow, and too utilitarian. They needed a new name, identity, and a brand that could hold a much bigger idea of home. So they came to us to find it.
“When we started developing minimal houses a few years ago, we successfully broke new ground. Now it's time to conquer new terrain and expand the product range.”
Max Mealing, Chief Commercial Officer
The team found us online. After speaking with hundreds of agencies, they chose to work with Little Ghost because we shared similar values: sustainability, minimalism, and a thoughtful, scalable approach to building brands.
The entire project was completed remotely. We worked from the Canadian Prairies while their team worked from Berlin. We met across time zones, collaborated in English for a German-speaking brand, and studied their work through photos, videos, and virtual tours of their finished cabins.
Robyn, Little Ghost’s Brand Director, didn’t meet the team in person until the brand launch at Auszeit Tollensesee, a lakeside retreat two hours from Berlin that features 4 of Home One's tiny homes. By then, the brand was alive in every detail of the event, and seeing people move through the cabins, talk about the homes, and respond to the new identity confirmed what the work had set out to do. The brand felt like it belonged.
Through a series of long discovery sessions, we learned how the team thought about home, what they wanted to change in the housing and hospitality market, and where they hoped to be in five years.
“Our genuine vision is to provide choice and the ability to choose the best way of living, irrespective of your circumstances or where you come from.”
Max Mealing, Chief Commercial Officer
We mapped their audiences, from eco-resort owners and architects to first-time buyers looking for a smaller, lighter way of living.
We did a full audit of the existing Cabin One brand. We looked at the logo, website, printed materials, and how the team presented themselves to partners and press.
We asked simple questions:
We also studied the brand landscape around them. Most modular and prefab companies were using technical language and construction imagery, and their brands felt sharp, corporate, and distant. Few companies spoke to the emotions of living in a space. Few showed what a weekend, a season, or a year could feel like inside their walls. That gap became our opening.
We repositioned the brand around guidance: Home One would not present itself as a factory that makes boxes, but instead, show up as a partner that walks beside you during one of the biggest decisions of your life.
For hospitality clients, that was a steady guide through the process of designing and placing a tiny house village or lakeside retreat. For private buyers, it was a brand that simplified choices and centred a way of living, rather than a list of specs.
Cabin One would still exist as a product line, but the company itself would become Home One.
“Home” opened the door to a wider set of possibilities: cabins, saunas, townhouses, single-family homes, and future hospitality projects that did not yet exist. “One” kept a sense of focus and continuity with their origin.
Alongside the new name, we reshaped the brand story, mission, vision, values, and audience profiles. We wrote a narrative that placed sustainable, flexible living at the centre with minimal design and a strong sense of place. The team now had language they could use across pitches, websites, and internal conversations.
We created a logo mark that feels small, quiet, and sure of itself. It suggests a roof, a wall, and a narrow opening that reads as a window or doorway. It is simple enough to sit on the side of a cabin or house, yet strong enough to stand on its own in digital spaces.
The wordmark uses clean, modern typography with gentle spacing. The letters feel like a row of windows rather than a block of text. The overall look is structured but not harsh, in line with the homes themselves.
The colour came from the materials used in building. We pulled primary tones from timber, steel, and charcoal cladding, then added supporting colours tied to forest, soil, and sky. This palette links every touchpoint back to real surfaces and real surroundings. The final touch was a pop of warm yellow, representing a light coming on when a family returns home at the end of a day.
We built a flexible system of icons and graphic elements that echo the profile of the cabins, using thick outer lines and light inner details. We developed photography direction that treats the view outside as part of the interior, with large windows, soft light, and very few distractions.
In parallel, we designed a new bilingual website that carries the same calm, restrained energy. It guides visitors through the offer step by step, makes space for film and photography, and shows how Home One supports both hospitality partners and private buyers.
“I'm super happy we found you because the quality of your work is just so amazing.”
Simon Becker, Co-Founder
We delivered a complete brand strategy, including purpose, mission, vision, values, and a refined brand story, audience profiles for both B2B and B2C segments, brand experience principles and a central theme of guidance and support, a visual identity system with logo suite, typography, colours, iconography, and graphic elements, a detailed brand guidelines in support of internal and external teams, a new bilingual website structure and design, templates for presentations, product brochures, and sales materials, and an investor pitch deck that helped Home One secure new funding.
We also collaborated with the team on their brand launch strategy, helping shape how and where the new identity would appear for the first time.
The company has expanded from tiny cabins into full single-family homes, launched House One, and deepened partnerships with sustainable hospitality brands. The website and brand tools we developed help them tell that story with clarity and grow with confidence.
Internally, the team has a shared language and framework for decisions. Externally, partners and buyers see Home One not as a small cabin maker but as a thoughtful, sustainability-focused platform for living and hospitality.
What started as a simple name change became a foundation for the future of their company.
“We are all very proud of the successful rebranding. Thank you Robyn and the whole team for the great work.”
Max Mealing, Chief Commercial Officer
We will help you find a story, a name, and an identity that feel as aligned as the work you do.
Photography has been generously provided by Home One.
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